A residential cleaning company serving homeowners throughout Raleigh, North Carolina and the surrounding communities.
Client OverviewClient: Daisy’s Cleaning Solutions
Industry: Residential Cleaning Services
Location: Raleigh, North Carolina & Surrounding Areas
Scope: Brand & Visual Identity, Website Design & Development, Brand Guidelines
“From reimagining our brand identity to elevating our website, Lauren brought a strategic vision that truly transformed how we present ourselves to the market.”
— Daisy Milla, Owner & Founder, Daisy’s Cleaning Solutions
01
Getting StartedFrom the outset, the client wanted a brand that felt warm and inviting, yet bold and polished enough to stand out in a competitive local market.
The goal of this project was to establish a cohesive brand identity and a high-performing website that reflected the company’s values: reliability, professionalism, and care—while leaning into a feminine, approachable aesthetic aligned with the name “Daisy.”
02
Building the BrandWe began by developing a complete brand foundation to support Daisy’s Cleaning Solutions across all digital and print touchpoints. This included:
Custom logo design
Curated typography system
Soft yet confident color palette
Comprehensive brand guidelines
03
Web PlanningWith the brand vision established, we transitioned into website design and development. The website was built to be both visually engaging and conversion-focused, guiding visitors seamlessly through the brand story and service offerings.
04
Web Design & LaunchThe site features:
A long-form, engaging homepage that clearly communicates value and builds trust
Dedicated service pages outlining residential cleaning solutions
A testimonials section to highlight customer satisfaction and credibility
An “About” page that humanizes the brand and reinforces its mission
A streamlined contact page designed to encourage inquiries and bookings
The final website delivers a clean, intuitive user experience while reinforcing Daisy’s polished and professional brand identity.
Project Results
The client was extremely pleased with both the brand and website, noting that the final product exceeded expectations and aligned perfectly with their vision. The project resulted in a strong, cohesive brand presence and a website designed to support growth, visibility, and customer trust.
This collaboration was a resounding success and laid a solid foundation for Daisy’s Cleaning Solutions to scale confidently within their local market.