About.
Smart Strategy. Swift Execution.SageSwift Marketing (formerly known as LC Bailey Consulting) exists to help businesses move forward with clarity and confidence.
We believe the strongest marketing is built at the intersection of insight and action. Too often, brands are forced to choose between slow, overcomplicated strategy or fast, disconnected execution. SageSwift was created to eliminate that tradeoff.
Our work begins with understanding—your business, your audience, and your goals. From there, we develop focused strategies, clear brand foundations, and purposeful digital experiences designed to support growth and momentum. Every recommendation is intentional. Every deliverable is built to move your business forward.
SageSwift Marketing partners with growth-minded businesses that value thoughtful decision-making, efficient execution, and long-term impact. We don’t chase trends or overbuild solutions. We prioritize clarity, consistency, and progress.
Owner + FounderLauren Bailey
I’m known for pushing brands to stand out while grounding every decision in strategy, structure, and purpose. I believe the strongest brands are built when bold thinking meets thoughtful execution—and that’s exactly where I thrive.
I’m the owner and founder of SageSwift Marketing (formerly LC Bailey Consulting), a marketing consulting agency I launched in 2022 to help businesses build bold brands, high-impact websites, and clear, actionable strategies that drive real growth.
I specialize in turning big ideas into cohesive brand identities and digital experiences that feel confident, intentional, and unmistakably you. From brand foundations to website strategy and execution, I focus on creating marketing that not only looks polished, but works hard behind the scenes—guiding your audience, clarifying your message, and supporting long-term business success.
With over 15 years of experience across the technology and healthcare sectors, I bring a rare blend of creative vision and tenacious attention to detail. I’m known for pushing brands to stand out while grounding every decision in strategy, structure, and purpose. I believe the strongest brands are built when bold thinking meets thoughtful execution—and that’s exactly where I thrive.
Before founding SageSwift Marketing, I served as Vice President of Marketing at Carta Healthcare, where I led integrated marketing initiatives designed to increase brand awareness, expand market presence, and strengthen strategic partnerships. During my time there, we supported Carta’s mission of transforming patient data into better outcomes—work that reinforced my passion for purpose-driven marketing.
Prior to Carta, I managed all marketing initiatives for Bioclinica Software Solutions (now Clario), overseeing strategy for four core clinical trial technology platforms: CTMS, EDC, RTSM, and Site & Patient Payments. I developed and executed an aggressive, results-driven marketing plan that maximized business value and positioned the brand in a highly competitive landscape.
Earlier in my career, I served as Director of Marketing at Clinverse, where I played a key role in the successful rebrand and transition to Bioclinica Site & Patient Payments, a platform that automates and manages the financial lifecycle of global clinical trials for CROs and pharmaceutical companies. I also held the role of Marketing Manager, North America at Ashfield, where I independently built and implemented a marketing roadmap that was later adopted across multiple organizations.
I hold a BA in Interpersonal, Organizational, and Rhetorical Communications, with a minor in Journalism, from North Carolina State University in Raleigh, North Carolina.
Today, through SageSwift Marketing, I partner with growing businesses that want thoughtful strategy, clear direction, and marketing that actually moves the needle.
Awards & Recognitions:-
Issued by The Leukemia & Lymphoma Society · May 2022
In honor of two amazing women and dear friends, I am honored to accept the 2022 Triangle Woman of the Year award through The Leukemia & Lymphoma Society.
Our team raised $177,000+ as part of the ‘2022 Triangle Man & Woman of the Year Campaign.’ I stressed from the beginning that every donation makes an impact, no matter how big or small, and I am honored to say we had just shy of 800 sponsors and donors as part of our campaign. If that doesn’t scream “support” and “community,” then I don’t know what does.
Most importantly, thanks to all of this year’s Triangle candidates, we collectively raised $1,137,669!
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Issued by The Leukemia & Lymphoma Society (LLS) · Jan 2022
I was honored to accept the nomination of 2022 Woman of the Year Candidate for The Leukemia & Lymphoma Society (LLS). I participated alongside my team, Team CURE (Cancer Underestimated Raines & Emily), and worked hard to raise as much money as possible starting March 14th to May 19th of 2022.
The annual campaign benefits the life-saving mission of LLS—to cure blood cancer and improve the quality of life for patients and their families. Many LLS supported therapies not only help blood cancer patients but are also now used to treat patients with rare forms of stomach and skin cancers and are in clinical trials for patients with lung, brain, breast, pancreatic, and prostate cancers—and LLS-funded drugs like targeted therapies and immunotherapies are now saving thousands of lives every day.
Donations supported LLS research, patient services, advocacy, public and professional education, and community services to get closer and closer to a world without blood cancer!
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Associated with Ashfield, part of UDG Healthcare plc (2014)
'The Extra Mile' section of Ashfield Healthcare's internal divisional magazine, that is sent out quarterly, has a section that celebrates dedicated individuals and groups who have gone the extra mile, either at work or to support worthy causes. I was a recipient of this award during my time as Marketing Manager, North America at Ashfield Healthcare. Here was the write-up that was featured in the magazine.
“On the road to success: Sales & Marketing Manager, Lauren Carr, has been recommended for the Extra Mile for all the outstanding initiatives she’s taken on for both Drug Safety Alliance (DSA) and the Ashfield division as a whole. In particular, Lauren designed and organized a marketing roadmap that was adopted by several companies in North America. Lauren trained marketing leads in those companies in how to effectively use social media and direct marketing campaign software, as well as providing guidance on reporting and ensuring leads are followed up on by Business Development.”
Let’s Connect!
Here’s What People Are Saying…
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"Working with Lauren was one of the best business decisions we’ve made."
Working with Lauren was one of the best business decisions we’ve made. Her expertise, creativity, and collaborative spirit made the entire process seamless and energizing. From reimagining our brand identity to elevating our website, Lauren brought a strategic vision that truly transformed how we present ourselves to the market.
She was not only flexible and responsive to our evolving needs, but also consistently delivered high-quality results on time. Her ability to balance creative innovation with practical execution is rare — and invaluable.
If you’re a company looking to stand out in a crowded marketplace, I can’t recommend Lauren highly enough. She’s a game-changer!
Daisy Milla, Owner & Founder, Daisy’s Cleaning Solutions
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"I can’t say enough good things about Lauren. Not only is she a kind and wonderful person, but she’s dedicated and patient."
I needed to update my website for my growing interior design business. I wanted a fresh new look and am so lucky I was able to collaborate with someone not only knowledgeable, but capable of understanding and embodying my brand voice and vision. I can’t say enough good things about Lauren. Not only is she a kind and wonderful person, but she’s dedicated and patient. She really does want her clients to have a website that captures their passion and their work. She helped me refresh my logo and my website, and I’m so proud of it.
Anna Fincher, Owner & Founder, Lavender House Design
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"I couldn’t be happier with the outcome and highly recommend Lauren to anyone looking to elevate their online presence with a professional who’s both talented and a joy to work with!"
Lauren met all my online and brand needs. She had my website live within weeks. I was so impressed and loved all of her ideas! I’ll definitely be using her services again and 10/10 recommend!
The result is a website that feels modern, functional, and uniquely me. I couldn’t be happier with the outcome and highly recommend Lauren to anyone looking to elevate their online presence with a professional who’s both talented and a joy to work with!
Libby Bink, Owner & Hairstylist, House of Beauty Raleigh
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"She is incredibly accessible, a great listener, and truly took the time to understand my needs and goals."
What sets Lauren apart is not just her exceptional talent and eye for design but also her warmth and professionalism. She is incredibly accessible, a great listener, and truly took the time to understand my needs and goals. Her thoughtful approach, quick turnaround, and attention to detail made the entire process seamless and enjoyable. The result is a website that feels modern, functional, and uniquely me. I couldn’t be happier with the outcome and highly recommend Lauren and LC Bailey Consulting to anyone looking to elevate their online presence with a professional who’s both talented and a joy to work with!
Danya Gamma, Owner & Founder, StylaVu
Read Our Blog
The Swift Perspective offers thoughtful insights, strategic perspectives, and practical guidance on branding, web, and marketing—designed to help your business grow with clarity and confidence.
Why Building An Intentional Brand Is the Foundation of a Successful Business
A strong brand is not something that happens by accident. It is built deliberately, layer by layer, through thoughtful planning, strategic decisions, and a clear understanding of who you are, who you serve, and why you exist. The most successful brands are not simply visually appealing—they are intentional. And that intentionality becomes the foundation upon which the entire business is built.
Why Investing in Marketing Is Not Optional for Business Growth
In today’s competitive and increasingly digital marketplace, marketing is no longer a “nice to have.” It is a foundational investment that directly impacts how your business is perceived, how effectively you reach your audience, and ultimately how you grow. Businesses that treat marketing as an afterthought often struggle with inconsistent messaging, missed opportunities, and stalled momentum—while those that invest strategically build brands that endure.
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Thoughtful Clarity. Decisive Action. Meaningful Progress.
SageSwift Marketing is your partner in moving smart—and moving forward.