Root-cause healing for women ready to reclaim their energy, kickstart their metabolism, and feel like themselves again.
Client OverviewClient: ThriveWell
Industry: Functional Medicine & Health Coaching
Location: Raleigh, North Carolina & Surrounding Areas
Scope: Brand & Visual Identity, Website Design & Development, Brand Guidelines, Podcast & Strategy
“Lauren is an absolute gem. Her creativity and marketing expertise have been a game changer for ThriveWell, helping us amplify our mission. She just gets it — her fresh ideas, attention to detail, and genuine passion make everything she touches more impactful. Working with her feels effortless, and the results speak for themselves."
— Katherine Williams, Owner & Founder, ThriveWell
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Getting StartedThe client needed a cohesive brand identity and online platform that would position ThriveWell as a trusted authority in women’s health while still feeling approachable and supportive. The brand also needed to scale seamlessly across digital and print materials and support the launch of her podcast as a key pillar of her thought leadership strategy.
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Building the BrandWe partnered closely with the client to build ThriveWell from the ground up, beginning with a strong, strategic brand foundation. We developed a complete visual identity—including logo design, typography, color palette, and comprehensive brand guidelines—to ensure consistency across all touchpoints. The emerald and pink color story was intentionally selected to reflect balance, vitality, and feminine strength, while maintaining a professional and bold aesthetic.
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Web Planning & LaunchOnce the brand vision was clearly defined, we designed and built a custom website that feels simple, sleek, and intuitive. The site features a streamlined homepage that clearly communicates ThriveWell’s mission, alongside dedicated pages for services, podcast, testimonials, about, and contact—each designed to guide users effortlessly through the experience.
04
Podcast LaunchIn addition to the brand and website, we supported the launch of Katherine’s podcast, ensuring it aligned visually and strategically with the ThriveWell brand while reinforcing her expertise and voice in the wellness space.
Project Results
The final brand, website, and podcast came together seamlessly, creating a cohesive and elevated presence that truly reflects ThriveWell’s mission and impact.
The client was thrilled with the finished project, and the partnership proved to be a major success—resulting in a brand that feels confident, intentional, and built for growth.