A private supper club for women who love the game, the gathering, and everything in between.
Client OverviewClient: 919 Mahj Club
Industry: Entertainment
Location: Raleigh, North Carolina
Scope: Brand & Visual Identity, Website Design & Launch
01
Getting StartedEvery project begins with listening. Before a single color was chosen or a word was written, we spent time understanding what 919 Mahj Club is at its core: not a class, not a league, not a drop-in game night — but a curated circle of women who show up for each other as much as for the tiles.
From those early conversations, a few anchors emerged:
Intimacy by design. The club is intentionally small. The brand needed to feel personal, not promotional.
The 919 matters. This is a Raleigh club, and local identity is part of the appeal. Area code in the name, community in the DNA.
A tagline that said everything. Early on, the phrase "The tiles bring us together, but the friendships keep us coming back" landed — and it never left. That line became the north star for everything that followed.
02
Building the BrandWith the brand direction set, we moved into identity development — building a visual system that could live on a website, an invitation, a social profile, and a table setting alike.
Logo: The logo centers on an abstract organic fan mark — a nod to the tiles and the ritual of the game — paired with a refined serif wordmark and a clean underline that grounds it. Elegant without being fussy. The horizontal lockup holds its own whether it's printed on a card or dropped onto a dark web banner.
Color: The palette was derived from the mark itself and built to feel rich and considered. Deep teal anchors the system, warmed by a near-white background and brought to life with hot pink and turquoise accents. A red-orange punctuates the whole — bold enough to feel intentional, restrained enough to feel refined.
Deep Teal — grounding, sophisticated
Hot Pink — warmth, femininity, fun
Turquoise — energy, the tiles themselves
Red-Orange — punctuation, life
Off-White — intimacy, paper, warmth
03
Web Design & SupportThe 919 Mahj Club website is currently in development and launching soon.
Built on Squarespace, the site carries the full brand system into a responsive, elegant web experience — one that feels as considered as the club itself. From the hero to the membership application, every page is designed to make the right woman feel like she's already found her people.
Stay tuned. The tiles are almost ready.
Project Results
Some projects remind you why you do the work. 919 Mahj Club was one of them — a client with a genuine story to tell, a community worth building around, and a brand concept with soul from the very first conversation.
The tagline says it best: the tiles bring us together, but the friendships keep us coming back. That's what we were designing for all along.