Michigan’s premier destination for conventions, trade shows, corporate gatherings, and special events.
Client OverviewClient: Oakland Expo Center
Industry: Venue / Event Space
Location: Waterford, Michigan
Scope: Brand & Visual Identity, Website Design & Development
01
Getting StartedDespite its impressive footprint and capabilities, Oakland Expo Center needed a cohesive brand identity and modern website that clearly communicated its value, versatility, and professionalism. The goal was to elevate the venue’s perception, create visual consistency across all touchpoints, and deliver an intuitive online experience for event planners, exhibitors, and attendees alike.
02
Building the BrandWe partnered with the Oakland Expo Center team to develop a refined, timeless brand identity anchored in a bold yet elegant color palette of black, gold, cream, and deep purple. This foundation allowed us to convey luxury, credibility, and versatility while remaining approachable and functional for a wide range of audiences.
Our scope included the creation of a custom logo, carefully selected typography, a polished color system, and comprehensive brand guidelines to ensure consistency across all digital and print marketing materials.
03
Web Design & LaunchOnce the brand vision was fully established, we transitioned into website design and development—crafting a robust, user-focused experience that supports booking inquiries, event planning, and attendee engagement. The site was designed to highlight the scale of the venue, showcase its amenities, and streamline the path to action for prospective clients.
The final website delivers a clean, intuitive user experience while reinforcing Oakland’s polished and professional brand identity.
Project Results
The final brand and website position Oakland Expo Center as a modern, premier event destination that reflects the quality of experiences hosted within its walls. The client was thrilled with the finished product and now has a strong, scalable foundation to support continued growth.
With several exciting initiatives planned for 2026, Oakland Expo Center is well-equipped with a brand and digital presence that will evolve alongside its future ambitions.