Bringing together artistry, passion and the latest trends to offer an unparalleled beauty experience.
Client OverviewClient: House of Beauty
Industry: Beauty Services
Location: Raleigh, North Carolina
Scope: Brand & Visual Identity, Website Design & Development, Brand Guidelines
“Lauren met all my online and brand needs. She had my website live within weeks. I was so impressed and loved all of her ideas! I’ll definitely be using her services again and 10/10 recommend!”
— Libby Bink, Owner & Hairstylist, House of Beauty Raleigh
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Getting StartedFrom the outset, our goal was to create a brand and digital presence that felt feminine and luxe while still delivering a bold, modern edge.
02
Building the BrandWe began by developing a comprehensive brand identity, including logo design, typography, color palette, and full brand guidelines to ensure consistency across all marketing platforms—most notably social media. Soft lavender tones set the foundation, while a deep emerald was introduced to create contrast and provide a striking, edgy pop that sets House of Beauty apart in a competitive market.
03
Web PlanningOnce the brand vision was clearly defined, we transitioned into website design and development. The site features a clean, sleek homepage paired with thoughtfully structured pages for services, testimonials, about, and contact. The result is a seamless digital experience that reflects the sophistication of the brand while making it easy for clients to explore offerings and take the next step.
04
Web Design & LaunchThe site features:
A long-form, engaging homepage that clearly communicates value and builds trust
Dedicated service pages outlining residential cleaning solutions
A testimonials section to highlight customer satisfaction and credibility
An “About” page that humanizes the brand and reinforces its mission
A streamlined contact page designed to encourage inquiries and bookings
The final website delivers a clean, intuitive user experience while reinforcing a polished and professional brand identity.
Project Results
The House of Beauty rebrand and website launch delivered immediate and measurable impact. With a cohesive visual identity and a refined digital presence, the business was able to clearly communicate its elevated positioning as Raleigh’s premier beauty destination.
The new brand system created consistency across the website and social platforms, strengthening brand recognition and building trust with both new and returning clients. The bold yet feminine color palette and modern typography helped House of Beauty stand out in a crowded market, while still feeling polished and approachable.
The redesigned website improved the overall user experience, making it easier for visitors to navigate services, view testimonials, and inquire about appointments. As a result, the client saw increased engagement, stronger inquiries, and a growing client base following launch.
Most importantly, the brand now aligns fully with the owner’s long-term vision—supporting continued growth, scalability, and confidence in marketing efforts. The project not only elevated the look and feel of the business, but also provided a strategic foundation for sustained success.